Unlock the Secrets of SEO Success!

Master the Art of Search Engine Optimization with our Comprehensive Masterclass

Get this brand new online course that has helped entrepreneurs earn thousands of dollars online. No prior experience needed!

As a small business owner, it is essential to have a website that is easily found by potential customers. You can scour the internet looking for search engine gurus you've never heard giving you bits of search engine optimization strategies as they try to convince you to buy their program that costs thousands of dollars and may not work. Nobody's got time for that. 

But you still need to optimize your website. Search engine optimization (SEO) is the process of making your website more visible in search engine results, and it is an essential tool for driving traffic and increasing online visibility. And online visibility equals readers, which lead to customers.

By optimizing your website for search engines, you can ensure that your business appears at the top of search engine results, making it more likely that potential customers will find and visit your site. In today's digital age, where most consumers turn to the internet to research products and services before making a purchase, having a well-optimized website is crucial for staying competitive in your industry

Investing the time and effort to learn how to optimize your website for search engines can pay off in the long run by increasing your visibility, driving more traffic to your site, and ultimately boosting your sales. So what can you do to learn how to optimize your website at your own pace?

What would you do with 2.7 million visitors on your website?

Jetpack All Time Stats reThink ELA 2023

I used my SEO skills to attract more than 2.7 million visitors to my educational publishing company website, as of July 2023. In this course, I am teaching you how you can use search engine optimization to attract the right people to your website, which will enable you to grow your email list and earn money, whether you chose to sell products, services, advertising, or affiliate offers.

RTE Mailing List Stats

I scrub my email list every year in order to get rid of accounts that are no longer active. This means I've DELETED more than 10,000 subscribers from my list. So this number represents people that open my emails regularly. The average email open rate, across industries is 21.5%, so mine is more than TWICE that. The average click through rate (the percentage of people who click at least one link in an email) for a whole list is about 1%. Mine is higher for individual broadcast emails sent to customer other specific subscriber segments. 

RTE Active Users 2015-July 2023

What this means is people are subscribing to and buying my stuff.


Michelle is pleasant to work with, easy going and takes action

I have worked with Michelle and what I enjoy most is her enthusiasm. She has passion and desire in her work. She cares deeply about helping product sellers succeed.

Michelle is pleasant to work with, easy going and takes action when it is needed or warranted to get things done. She is an excellent listener and is open to new ideas and suggestions. We have worked on several projects together, and I highly recommend Michelle for your website design/graphics/SEO needs.

Teresa A. Morrow - Administrative Assistant

A fantastic chance to discuss SEO struggles!

I didn't expect to get a private consult at the SEO Power Workshop, but I was so glad I showed up! It was a fantastic chance to talk through with Michelle some of my current SEO struggles as a very new business, and I learned some new tips and tools to use moving forward. Super helpful!

One of the best SEO courses!

Iโ€™m a geek when it comes to SEO and keyword researchโ€ฆIโ€™ve taken multiple SEO and keyword courses and this is one of the best Iโ€™ve done. Itโ€™s organized and the information is easy to follow. Thank you.

C.S. - Entrepreneur

Still not sure?

Entrepreneurs should take an online SEO course from someone who runs a successful online business, Why? Because that's the only way you'll learn from someone who has real-world experience and a proven track record of success.

As an online business owner for the past 20 years, I've faced the same challenges and opportunities you are facing, and I can provide valuable insights and strategies for overcoming those challenges. I've invested a significant amount of time and resources into perfecting my SEO strategies, and can provide you with access to the latest and most effective techniques.

Michelle Boyd Waters

Learning from someone who is currently running a successful online business means that you will benefit from my deep understanding of the current online market trends and up-to-date information on the best practices for SEO. Taking this online SEO course will provide valuable knowledge, insights, and strategies that you can apply to your own business for success.

Case Study

Got any doubts about the effectiveness of our SEO Power Up techniques? Allow us to wipe them away with this awe-inspiring case study. ๐ŸŒŸ This video encapsulates a real-life journey of one of our clients who witnessed a remarkable turnaround in their website's performance within just 90 days! ๐Ÿš€ It shows a 127% increase in impressions, a 267% surge in clicks, and a 255% leap in unique visitors. And the secret recipe? That's what we're teaching inside SEO Power Up! It's more than just a success story, it's solid proof that our SEO Power Up strategies deliver real, transformative results. So, dive in, get inspired, and imagine what SEO Power Up could do for your business! ๐Ÿ“ˆ๐Ÿ’ช

Brand new to search engine optimization?

If you're frustrated with the algorithms on social media websites and competing with everyone else whose main focus seems to be on getting likes and followers, and you just want to be able to build a community on your website and earn a decent income for your efforts, search engine optimization is the way to go. While there are algorithms involved, they're not as fickle as those on social media websites and don't change as frequently. 

By following the guidelines I teach, you'll learn both the on-site and off-site SEO strategies you need to drive traffic to your site for years to come. (Just think: I wrote a blog post in 2014 that is STILL driving tons of traffic to my website today!) You can build this kind of sustainable online business with the SEO Power Up! course, by learning: 

  • The latest techniques and best practices: An online SEO course will provide you with the latest strategies and techniques for optimizing your website for search engines, which can help your website rank higher in search engine results and drive more traffic to your site.
  • How to improve your website's visibility: SEO is essential for increasing your website's visibility, and an online SEO course can teach you how to improve your website's visibility through techniques such as keyword research, meta tags, and link building.
  • How to understand the importance of User Experience (UX) and how it impacts SEO: An online SEO course will provide you with a deeper understanding of the role of user experience (UX) in SEO and how to create a website that is optimized for both search engines and users.

SEO Power Up will also help you save time and resources. Taking my online SEO course will enable you to learn at your own pace and apply the strategies immediately to your website. This course can be taken from anywhere and at any time, making it convenient for you as a busy entrepreneurs to continue learning and improving your skills even as you grow your business. This SEO course is way more cost-effective than traditional in-person classes or hiring an SEO expert to optimize your website.

About Your SEO Power Up! Coach

Michelle Boyd Waters, M.Ed. brings a professional teacher edge combined with a lengthy career in internet based marketing. From a leading influencer for product based businesses to creating digital products & courses for teachers, sheโ€™s tapped into 20 years of online business and search engine optimization experience to create this course for you.

The lessons you'll get in the SEO Power Up! course:

What is SEO

This chapter includes four lessons that begin with am SEO Quickstart Guide and includes an introduction to search engine optimization, an explanation of why SEO is important to small businesses, and an SEO checklist that will help you start today.

Keyword Research

This chapter includes three lessons that help you learn how keywords enable you to attract customers to your website, how to find the right keywords for your industry, and how to attract the right people to your business.

 Optimize Your Website

Chapter 3 is all about the technical details involved in optimizing your website for the search engines. With 15 bite-sized lessons, you'll learn how to choose the right domain name, setup a WordPress website with SEO in mind, add keywords to your pages in a way that's not spammy, make your the search engines can find your website, and so much more!

Advancing Your SEO Skills

This chapter will dive into the foundations of search engine optimization so you can make sure the work you do doesn't kill your website rankings, how to use Google Analytics to measure your success, how to research your competition, and more.

Off Site SEO

SEO isn't just about what's on your website. It's also about what other websites say about you. These four lessons will help you understand how link building, content marketing, social media, and podcasting will help you increase your rankings over time.


A teacher at heart

I have known Michelle for about 14 years and have always noticed that she is a teacher at heart. Whenever I or another peer asks a question, Michelle is eager to answer and has gone so far as to do research to be sure the information she's giving is up to date.

Over the years I have had a few 1:1 coaching sessions with Michelle and she instinctively knows the right questions to ask. Whether that was to get me thinking more deeply or to guide me toward an answer, Michelle was always patient and I could feel that she cared about my next steps.

Michelle is one of my favorite online resources and I highly recommend grabbing a few 1:1 coaching sessions.

Christina Lemmey Multimedia Content Solutions

SEO Power Up! is right for you if you can answer yes to any of these...

  • You have your own website, but you're not getting the traffic you need to grow your business.
  • You've stumbled onto some SEO success, but you want to learn how to duplicate your efforts and develop a strategic plan.
  • You've create the content and optimized your website, but you're not getting the rankings you should. What can you do now?

Here's Everything that's Included in SEO Power Up!

Written Lessons

Read the personal lessons right on the page and check the illustrations from our own SEO experiences and successes.

Answers to your questions

Still confused after read the text? Just ask your question in the comment section at the bottom of the lesson.

Personal insights

We are adding my own personal insights and best practices for optimizing your website for search engines based 20 years experience.

SEO Power Up!

Online Lessons to Help You Grow Your Website with Search Engine Traffic!


Do I have to have a website already?

While technically, you could go through our course before you setup your website, I highly recommend you wait until you have your website setup and your basic pages (along with a few timely articles/blog posts) published. That way, you can work on the techniques and strategies I teach as you go through the course. You can also ask questions right on the lesson as you have it.

Can I download the lessons?

Main main text of the lessons are embedded in our course where we keep them up to date. We do have some checklists, a quickstart guide, and other materials that can be downloaded for you to use.

What if I don't understand something or have a questions? Can you help?

Yes! You can leave a comment on the lessons page and I'll respond there or start a thread in our community group. If you would like more personalized help, check out my 1-1 coaching program.

money back


7 day guarantee

100% Money Back Guarantee for 7-Days

Purchase With Confidence...It's Risk Free!

If, for any reason, you don't like this amazing course, you can get a full refund anytime within 7 days after your purchase. Of course, you'll always welcome to return if you need help with a new WordPress update. If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.