As a middle and high school English teacher, each year I help my students understand how to use the headings in their textbooks to make finding information easier. I tell them that they're like cheat sheets that can help them quickly determine what kind of information a large body of text contains. Headings on your website serve the same purpose both for readers and for search engines.
Yoast, the company that created the Yoast SEO plugin I use on this blog and that has been helping entrepreneurs like you rank well in the search engines for at least a decade, recently wrote a post about how to use headings on your website, not only to guide readers, but also search engines.
You can read more here about why you should including heads in your website content. Yoast's reasons include:
- Showing text structure
- Improving accessibility
- Improving search engine optimization
Yoast also explains how to use headings most effectively in terms of keyword phrases and HTML code. The heading structure in a webpage mimics the hierarchical structure of headings in an APA formatted paper (though not the style, fortunately).
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