Michelle Boyd Waters, M.Ed. | October 10, 2021 7:06 am

Many internet marketers have questions about customer service in relation to their online business. While wanting to convince just about everyone they encounter to hop on board with them, some entrepreneurs end up spending precious time, resources and money on people who just don’t really fit in the mix. This is true even for offline businesses.

Other entrepreneurs don't spend enough time on the people that the do serve. Whatever business you're running, your primary goal is to provide the best customer service experience possible. This starts with the first time a prospect calls you, lands on your website, or walks in the front door. Taking care of the people who give your business a reason to exist is your primary function. Everything else will fall into place once you have your priorities straight.

With that in mind, when you're working with niches and sales funnels, it’s important to know not everyone is going to follow you. And frankly, you probably wouldn’t want them to anyhow. If it’s not “their” niche, they aren’t going to get use from it, while your time and resources could be of better use elsewhere.

So what can you do? Start with these tips and strategies:

Understand Buying Behavior

It’s important to understand buying triggers and purchasing behavior.  People buy from those they know, like, and trust. You can achieve all of these things with your customers without ever meeting them face to face. It just takes some time, email messages with a slightly personal tone, followed by trust-building action. Most people can connect with these, and will feel they know you, even if they have never heard your voice or seen more than a picture of you on an internet web page on their computer screen.

Valuable Information

Another thing required to keep your customers happy and coming back to you, often with much excitement, is a consistent supply of valuable information relative to the niche in question. Instead of focusing on how you can sell to your customers, think in terms of how you can teach them, how your company can serve them in your industry. This information can range from ebooks to articles and reports to audio sessions. It’s all dependent on your particular niche sales funnel and what kind of customer service your market actually needs.

Consistent Customer Service Communication

Encourage your website visitors and customers to come back often by offering a newsletter or free product for them if they sign up for further information from you. Offering quality resources makes it easier for even the most reluctant person to divulge their contact information to you thus enabling you to connect with them on a regular basis.

All that said, it's imperative that you take excellent care of the people who are your customers. They can become an undeniable sales force if your customer service meets their needs and treats them well.

Taking care of your prospects and customers is essential to keeping them engaged in your sales funnel.  They’ll appreciate the effort you put in to the service you are providing when they see something of good or even great quality offered on a consistent basis.  It’s what will keep them loyal to you, as well as have them recommend your site to their friends too.

About the Author

I chose to proactively retire from the classroom teaching and share my gifts in a different context. I'm a damn good teacher and I'm tired of working within a frustrating system that won't let me do what I know is right. So I'm taking my business full time -- and I'm still educating, still making a difference in the world. And I want to help you do the same.

Posted in: Collaboration
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